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Buy Jack Daniel's online in Australia at Whisky Wine Sake. The world's best-selling American whiskey isn't a bourbon — it's a Tennessee whiskey, mellowed drop by drop through three metres of sugar-maple charcoal before it ever touches a barrel.
More than Old No. 7
The charcoal 'Lincoln County Process' is what gives Old No. 7 its famously smooth, faintly sooty sweetness — banana, vanilla and caramel with no rough edges. But the range runs deeper than the black label: Gentleman Jack is charcoal-mellowed twice for extra polish; Single Barrel bottlings come from individual casks picked from the top floors of the warehouse, richer and stronger; and Tennessee Honey and Fire flavoured expressions own the easy-drinking end. Rye and barrel-proof releases give enthusiasts something to chase.
Compare it with true Kentucky bourbons in our American whiskey collection — the charcoal step is exactly what you'll taste side by side.
Frequently Asked Questions
Is Jack Daniel's a bourbon?
Technically it meets bourbon's requirements, but the extra charcoal-mellowing step and Tennessee law make it a distinct category: Tennessee whiskey. Jack has never called itself bourbon.
What's the difference between Old No. 7 and Gentleman Jack?
Gentleman Jack goes through the charcoal mellowing twice — once before barrelling and once after — for an even softer, rounder pour.
What's the best way to drink Jack Daniel's?
Old No. 7 was practically born for cola and for Lynchburg Lemonade; Single Barrel deserves neat pours or a single large cube.
Do you deliver Jack Daniel's across Australia?
Yes — fast, secure delivery Australia-wide, free shipping on NSW orders over $150, and click and collect from our Enmore Road store in Sydney.